Lenovo S90 Phone

I had the chance to move to TMobile, and due to my dislike of ATT’s price money mongering, I happily made the switch. When I approached the counter, I had a few options when it came to picking up a phone. There was a Samsung Galaxy S5 that yelled out its cool, yet possibly gimmicky features, and Lenovo S90 Phone, that yelled… well, shiny.
When people spend time interacting with their smartphones via touchscreen, it actually changes the way their thumbs and brains work together, according to a report in the Cell Press journal Current Biology on December 23. More touchscreen use in the recent past translates directly into greater brain activity when the thumbs and other fingertips are touched, the study shows.

Put simply, when people are on the phone, they are in an 'actionoriented' phase acting upon their wishes, thoughts and need of the hour. However for marketers, there is a very critical 'pre'to this phase where you create a mood and a mindset for consumers to start thinking about your brand.

Samsung’s taken it upon themselves to get the train rolling on 20nm 4GB RAM chips for mobile devices. The South Korean company’s silicon division has announced that they are the first to begin mass producing a new LPDDR2 configuration of 8gigabit RAM in quantities of 4GB. The highest amount of RAM we typically see in consumer NO.1 Plus smartphones and tablets is 3GB, and for good reason — it hasn’t yet been practical to take advantage of much more.

But with the advent of Android 5.0 Lollipop comes the advent of 64bit mobile computing. Many 64bit mobile chipsets already exist to take advantage of the increased memory, though the other big part of this delicate dance — the RAM — is only just now making its way to the ballroom.

When your brand doesn't figure in their mental or emotional frame, or does, but has a reputation that you wish to change. Usually this phase is built through advertising. The kind of advertising that brings out the heart and soul of a brand.

I was really surprised by the scale of the changes introduced by the use of smartphones, says Arko Ghosh of the University of Zurich and ETH Zurich in Switzerland. I was also struck by how much of the interindividual variations in the fingertipassociated brain signals could be simply explained by evaluating the smartphone logs.

Like a cautious drug deal, I ended up purchasing the Samsung Galaxy S5. I ran back to my car with the purchase and stared at my newfound guilt. After almost half a decade of Lenovo A916 Phone devices, I held a Google Android device. This is an experiment, I told myself – it wasn’t.